The primary functions of the Marketing Division are to promote the use of polyurethane to current members and end-users, and to disseminate useful information with respect to the marketing of polyurethane products. This is done mainly through aiding the Technology Division with selection of technical papers and posting and maintenance of pertinent information about the case urethane industry to the web site. The Marekting Division is also responsible for collection and dissemination of industry related information in the form of:

Polytopics Newsletter
The official quarterly publication of the PMA is the electronic Polytopics newsletter, which is produced jointly by the Marketing and Member Services Divisions. Click here to review past issues of the Polytopics.

Case Studies
All members are encouraged to submit current, relevant case studies to publish for public review. Case Studies should be unique situations where a solution was found utilizing cast urethane materials or processes.

Submission format:
Single page in Microsoft Word, supportive images in .jpg format may also be sent to info@pmahome.org with the words "Case Study" in the title.

(1) Statement of summary/conclusion/results
(2) Advantages/benefits of cast urethane specific to the situation
(3) Background/description of situation/issue
(4) Process in evaluation of utilizing cast urethane as the solution

Press Releases
As an added marketing benefit for members, company press releases may be posted to the PMA web site. Information will be viewable by other members as well as the general public.
Click here to submit a copy of your company press release.

News Articles
Another method of marketing is by collecting relevant industry information to keep members abreast of trends, changes and new developments. Click here to review some of the recent postings to the News Article section.

Cast Urethane Success Stories