This presentation explores Predictable Performance as a data-driven approach to overcome the challenges of unpredictable business outcomes, especially in sales and marketing. Whether it is your CRM tool or your website, all must work to bring forth a return on your investment of time and money. During this session, we will discuss where to begin your CRM journey including key factors needed to make the most of your investment. Along this journey, we will also discuss ways to incorporate marketing and business tools to further enhance user experience and drive efficiency and growth for your organization. Finally, our journey will close with a focus on continuous improvement and evolution of your CRM tool to help keep your team effective and efficient. 

Monday, June 15 - 12:45pm – 1:45pm 
How Brand & Customer Experience Build Trust Anywhere
Angela Morgan, Enduro Pipeline Services 

In technical, safety-driven industries, trust is not built through campaigns — it is built through experience. 

In this session, Angela Morgan shares practical lessons from a demanding, field-driven environment where reliability and customer service are non-negotiable. From digital clarity to approachable communication to creative conference engagement, she explores how small, intentional touch-points shape how customers experience your company. 

Attendees will leave with practical insights they can apply immediately to strengthen brand alignment, improve customer experience, and build lasting trust. 

Tuesday, June 16 - 10:45am – 11:45am 
AI Search, Your Brand, and Your Buyer: A Practical Guide for Industrial Marketers
Diona Kidd, Knowmad Digital Marketing 

AI is already shaping how your buyers find and evaluate suppliers — have you found out what it’s saying about you? Learn how AI is showing up in your buyers’ research process, how to monitor and influence what it says about your brand, and a practical framework for what to act on now, what to watch, and what to ignore. 

This session covers regulations that impact the industry including TSCA MOCA Risk Evaluation. 

Monday, June 15 - 12:45pm – 1:45pm 
Sustainability in the Polyurethane Industry
Piper Howell, Stellana; Chris Goeloe, Anderson Development Co. 

This session covers the increasing sustainability related requirements for companies. 

Tuesday, June 16 - 10:40am – 11:40am
MOCA Safe Handling in the Casting Shop
Piper Howell, Stellana; SKC Inc. 

PMA advocates MOCA users to follow their safe handling guidelines. This is a joint session with PMA and SKC Inc. which will provide information on MOCA safe handling including urinalysis. 

Producing consistent parts requires a number of best practices and utilizing quality tools at the point of manufacture to evaluate sources of variability and confirm quality of parts produced. This presentation will look at key manufacturing steps, such as material prep, temperature control, and mold prep, and the impact when things go wrong. It will also overview potential methods for evaluating production at the manufacturer level, such as confirming ratio, material quality, moisture and NCO titrations. 

Monday, June 15- 12:45pm – 1:45pm 
Mold Design Panel Discussion
Ian Laskowitz, Polycoat Products, Trevor Williams, UMP 

Efficiently designing a mold for prototyping and efficiency is key for getting parts to test and market quickly. This session will look at general mold design feedback, an overview of 3D printing as a way of getting prototypes made at reasonable cost, and high-volume manufacturability. 

Tuesday, June 16 - 10:45am – 11:45am 
Dos and Don'ts of Commissioning a New Casting Machine 

Machine vs hand cast is a key decision for any processor. When implementing a new meter mix machine, this topic will cover the lessons learned of what to do, and equally important what not to do to ensure a smooth implementation and scale-up.